Can your words make customers feel good about the product or service you are selling and move your clients to act now? In this podcast learn the art of persuasion. I will show you how to use embedded commands for maximum impact on the unconscious mind of your prospect.

When you want your clients to take action, you need to use the art of persuasion and guide them into doing or thinking what you want them to do. Indirect suggestions are far more effective than direct ones because they bypass conscious resistance. What are embedded commands? 
 
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Embedded commands reduce the internal resistance of the customers; they persuade on both conscious and unconscious levels. They help customers come to a faster decision. The goal is to motivate your customers to take action, and indirect suggestions are far more effective than direct suggestions when we speak with our customers.
 
Within any sentence, you can emphasize or tonally mark out any commands embedded in it. You are giving the command wrapped up, or embedded, in a longer sentence so that it communicates more to the unconscious mind. In that way, it’s more likely to create compliance. That is what is necessary to do to master the art of persuasion.
 
You have to soften the command before you go into the direct command, simply because you don’t want people to feel pressured or pushed to buy something from you in a direct way. You have to appeal to their subconscious mind which will recognize and understand the command and act upon it.
 

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Let me know what you think and what will you change regarding being better at the art of persuasion. Let me know your favorite strategy or revelation you’ve had about persuading your customers to take action. I can’t wait to hear from you!

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