Did you know that 44% of salespeople give up after the first sales objection? Another 22% of salespeople give up after the second objection; 16% of salespeople give up after the third, and 10% of all salespeople give up after the fourth objection. Only 8% of salespeople are left to sell after four objections.

Today, objection-handling skills are more crucial than ever. If you are like most sales professionals, you are always looking for new and better ways to handle customer objections and close the sale. Today, I’d like to introduce you to the agreement frame technique that can help you handle sales objections with a smile on your face.

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The secret of the agreement frame is in maintaining rapport with your customers. You are verbally pacing your customers, and then you lead them where you want the conversation to go. You lead your customers to your desired outcome.

Here is homework for you: become more aware of when you use the word “but” when you speak with your friends or family or coworkers. Count the number of “buts” you use on a daily basis and decide not to use the word “but” for a whole day. It will not be easy; I can guarantee you that. Use “but” only when you want to disagree with someone and when you want to break rapport.

Another homework for you is this: create your own objection handling script by using the agreement frame. You will sound less confrontational and you will be able to handle all objections you hear from your customers with a smile on your face. You will maintain rapport with your clients and lead them to your desired outcome.
 

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Let me know what you think and what will you change regarding being better at handling sales objections. Let me know your favorite strategy or revelation you’ve had about handling objections. I can’t wait to hear from you!

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