Price objections are the most frequent of all objections. Your ability to meet these successfully is a valuable asset, and being efficient in sales is impossible without it. It is so important that every sales professional take special efforts to learn how to successfully handle price objections.
When an objection is made to a price, you should be able to tell to which class it belongs. Many salespeople can’t tell the difference between the three classes of price objections and continue with their presentation to prove their selling points, without fully understanding what the customer is complaining about. Take a listen to this podcast and learn about 3 classes of price objections and how to handle each of them accordingly.
Listen To The Podcast:
Resources:
- Register for the upcoming live virtual training: ‘Overcoming Objections in Sales‘
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More about the Episode:
Price objections can be divided into three classes:
- Those which are not meant by the customers from the point of view of value, but that the prices are higher than they can afford to pay. These customers desire a cheaper grade of products or services.
- Those which are made solely for the sake of argument. Many customers think it is their duty to make as many objections in the course of buying, and their most frequent objections are to price.
- Those objections that are made with all sincerity. The customers object because they sincerely believe that the prices are too high for the products. They are sincere in their objections and believe in what they are saying.
Next time when you hear a price objection from your prospects, try to understand to which class of this three this objection belongs and then try to handle it properly.
Leave a comment below:
Let me know what you think and what will you change regarding being better at overcoming objections, I’d love to hear from you! Let me know your favorite strategy or revelation you’ve had about handling objections. I can’t wait to hear from you!
Other podcasts on this topic:
Overcome Objections: How to Handle top 6 Objections [Podcast #17]
Price Objections: Five Ways to Handle Them [Sales is Easy Podcast #19]