Is persuasion in sales ethical? Is being persuasive a manipulative strategy to make people buy something they don’t need? What is the difference between persuasion and manipulation in sales? In this podcast, we are answering these and other questions salespeople ask.
Both persuasion and manipulation are methods of convincing people to do something, react favorably to your ideas, or change their thinking to match yours. They are based on some principles of human action and interaction. Though the two are similar to some extent, they follow different styles, and their results are usually different.
Take a listen.
Listen To The Podcast:
Resources:
- REGISTER for the online course: How to Use Embedded Commands to Dramatically Increase Your Sales.
- Find out more about Alen Mayer’s coaching program to help you succeed in your selling activities.
More about the Episode:
Persuasion is ethical while manipulation is not.
Persuasion is about influencing people about something they need. On the other hand, manipulation is about convincing people about something you want.
The aim of manipulation is to control.
Using manipulation will result in win and loss situations. Sometimes you will make sales and other times your targets will outsmart you and fail to make any purchases.
Manipulation is self-centered. A manipulator only does what he feels is beneficial to himself and doesn’t care if someone gets hurt in the process. This is a bad business practice which will end up losing all your customers.
The aim of manipulation is to control.
Using manipulation will result in win and loss situations. Sometimes you will make sales and other times your targets will outsmart you and fail to make any purchases.
Manipulation is self-centered. A manipulator only does what he feels is beneficial to himself and doesn’t care if someone gets hurt in the process. This is a bad business practice which will end up losing all your customers.
Persuasion aims to serve. A persuader knows the importance of his customers and aims at taking their interests at heart. A persuader builds strong and long-lasting relationships with his customers.
“I don’t want to lose my prospect. We just built a good rapport.”
“I don’t want to lose my prospect. We just built a good rapport.”
If you’re afraid you’ll lose the prospect, you’ve already lost them.
“I don’t want to be too aggressive.”
If you believe that your product or service can help them reach their goals, you owe it to your prospect to motivate them into making the decision that’s best for them.
“I don’t want to be too aggressive.”
If you believe that your product or service can help them reach their goals, you owe it to your prospect to motivate them into making the decision that’s best for them.
Here’s what you need to do today to improve your persuasion skills:
- You want to push your customers to make any kind of decision, ‘yes’ or ‘no’ decision.
- You don’t want to live in ‘maybe land’ where they might buy from you.
- This helps you to understand who is a prospect and who is a suspect.
- Use embedded commands to reduce the resistance of your customers.
- Help them come to a faster decision.
- Motivate them to take action.
Leave a comment below:
Let me know what you think and what will you change regarding being more persuasive in sales. I’d love to hear from you! And/or… if you’re already a success in persuading your customer, let us know a favorite strategy or revelation you’ve had about persuading customers! I can’t wait to hear from you!