What words should you avoid when cold calling? For a start, the word “Just” minimizes your intentions. Say clearly what you want to be able to sell. In this podcast, we are covering a list of words that are definitely not sales-friendly!
If so, you may just be wondering what not to say when cold calling, so please take a listen to this podcast. As a general rule of thumb, you should avoid any word that has a negative connotation, even if you use it in a positive way.
Remember, it is not only what you say, but how you say it, that determines sales success!
Listen To The Podcast:
Resources:
- Find out more about Alen Mayer’s coaching program to help you succeed in your cold calling activities.
More about the Episode:
Just – “Just” minimizes your intentions. Say clearly what you want.
Maybe – If you’re using the word ‘maybe’ in your sales scripts, you run the risk of sounding wishy-washy.
Don’t – instead of thinking about what you don’t do, can’t offer, or won’t provide, think about what you do, can, and will.
Hope – Never let a prospect hear that you’re not 100% behind your product, your company, or your service, or it’s entirely likely you will lose the sale.
Contract – It may sound innocuous enough, but the word contract conjures up all sorts of unpleasant pictures of lawyers, being ‘tied down’ and other negative thoughts.
Cheap – We all know people want to pay less for goods and services, but the word cheap just sounds, well, cheap.
This certainly isn’t a complete list of words to avoid when you are wondering what to avoid when cold calling, but it’s a start.
Here’s what you need to do today to improve your cold calling skills:
Ask a question that is all about them, not you.
Give them value.
Focus on the next step. Summarize and explain what you will do next, and what is expected from them.
Leave a comment below:
Let me know what you think and what will you change when using phone in sales. I’d love to hear from you! And/or… if you’re already a successful cold caller, let us know a favorite strategy or revelation you’ve had about using the phone when selling! I can’t wait to hear from you!
Other Podcasts on This Topic:
Cold Calling Sucks, But It Works – Sales is Easy Podcast #6
Cold Calling Mistakes – Top Tips to Avoid – Sales is Easy Podcast #8
Setting up Your Cold Calling Script – Sales Is Easy Podcast #10